Teriy Keys () also known as Smurfie Syco is a British DJ,

remixer A remix (or reorchestration) is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, video, poem, or photograph can all be remixes. The o ...

, record producer, music executive, A&R and businessman / investor. He is the founder and co-chief executive officer of R.O.A.D. Entertainment Global Smurfie Syco is pseudonym used in-conjunction some his earlier releases which is a signed act to Dizzee Rascal's Dirtee Stank Label, in 2010; Smurfie Syco received national press surrounding the campaign for the release of ''SMURFIESYCO.COM'' album. He also featured in Mix Mag "Artist's of 2010". Keys has credits on multiple studio

singles Singles are people not in a committed relationship. Singles may also refer to: Film and television * ''Singles'' (miniseries), a 1984 Australian television series * ''Singles'' (1992 film), written and directed by Cameron Crowe * ''Singles'' ...

/albums including solo and executive work on other artists projects most notably Smurfie Syco (2009), I'm The Best I Can't Help It (Mixtape) (2011). In 2013, Teriy was short-listed in

Music Week ''Music Week'' is a trade publication for the UK record industry distributed via a website and a monthly print magazine. It is published by Future. History Founded in 1959 as '' Record Retailer'', it relaunched on 18 March 1972 as ''Music W ...

magazine's publication for the "30 under 30" best of the rest most influential music industry executives.

Music career

In 2003, the

grime Grime may refer to: * Dirt, in the form of black, ingrained dust * Grime (music genre), a genre of music * ''Grime'' (album), a 2001 album by Iniquity * ''Grime'' (video game), a 2021 Metroidvania video game * "Grime", a 2022 song by Dallas Woo ...

group Cold Society was formed, and included Keys and like UK urban pioneer

Dizzee Rascal Dylan Kwabena Mills (born 18 September 1984), better known by his stage name Dizzee Rascal, is a British MC and rapper. A pioneer of grime music, his work has also incorporated elements of UK garage, bassline, British hip hop, and R&B. D ...

they were making music that was a derivative of

Garage A garage is a covered structure built for the purpose of parking, storing, protecting, maintaining, and/or repairing vehicles. Specific applications include: *Garage (residential), a building or part of a building for storing one or more vehicle ...

. For a while there was not even a name for it. The name "grime" was the one that stuck. While performing with Cold Society, he performed some songs including, "Just Like You" in 2002, which was released years later on SMURFIESYCO.COM compilations album on

's independent record label in 2009. He also performed on Dizzee Rascal's 2010 mixtape, "Foot N' Mouth".

Business career

Dirtee Stank Recordings

2006, His music career has been managed by

under pseudonym Smurfie Syco. Keys became the company's executive producer and A&R in January 2009.

R.O.A.D. Group

2009, Keys become co-chief executive officer and manager director of R.O.A.D. Entertainment Global, in a joint venture deal which founded three core subsidiaries of R.O.A.D. Group which primarily specialising in entertainment and training sectors of in the music, television, publishing, telecommunications/internet and video games industries. 2006, he founded Chocolate Label; an umbrella imprint which housed release under

's Dirtee Stank Label. December 2009, he signed a joint venture deal incorporating the global entertainment company, R.O.A.D. Group. (see acronym: Righteous Organised Always Determined) R.O.A.D. Group is made up of three core subsidiaries – R.O.A.D. Music Group, R.O.A.D. Media Television and R.O.A.D. Academy

CIC CIC may refer to: Organizations Canada * Cadet Instructors Cadre, a part of the Canadian Armed Forces * Canadian Infantry Corps, renamed in 1947 to Royal Canadian Infantry Corps * Canadian International Council * Canadian Islamic Congress * Chemi ...

. R.O.A.D. Academy is a registered CIC Community Interest Company which works with

NEET NEET, an acronym for "Not in Education, Employment, or Training", refers to a person who is unemployed and not receiving an education or vocational training. The classification originated in the United Kingdom in the late 1990s, and its use ha ...

s which is a government

acronym An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in ''NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, as ...

for people currently "not in education, employment, or training" targeting people aged between 16 and 24. He also currently serves as the

academic administration Academic administration is a branch of university or college employees responsible for the maintenance and supervision of the institution and separate from the faculty or academics, although some personnel may have joint responsibilities. Some t ...

of R.O.A.D. Academy CIC PLC. In 2012, Keys was appointed managing director of

holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...

R.O.A.D Group, which is the parent company to global 360 entertainment company R.O.A.D. Entertainment Global. R.O.A.D. Group released a statement in August 2012, stating they had signed a new business venture with haute fashion house Widows Son Vexillum a bespoke

couture Couture may refer to: People * Couture (surname) Places Belgium * Couture-Saint-Germain, a village in the municipality of Lasne, Belgium Canada * Couture crater and Lac Couture, an impact crater and the lake that covers it in Quebec, Canada ...

(clothing company).

Personal life

On 20 November 2014, Teriy Keys won 'Outstanding Contribution to Arts and the Community' Award by Greater London Authority event present by the Mayor of Haringey, Mayor Councillor Kaushika Amin.

Discography

Studio albums

*Smurfie Syco (2009) * So Far Removed (2013)

Mixtapes

*When Times Are Cold (mixtape) (2005)
I’m The Best I Can’t Help It (mixtape)
(2010) * Dizzee Rascal – Foot N' Mouth (mixtape) (2011) * Dirtee TV.com Vol.1 mixed by DJ MK (2012) * POWERS E.P (2012) * Dirtee TV.com Vol.2 mixed by DJ MK (2013)

Artist Credits

*This Way (Ft. NERO (dubstep) (2008) * Dizzee Rascal – Klappin (Ft. Smurfie Syco) (2009) *

D Double E Darren Dixon (born 19 January 1980), known professionally as D Double E, is a British grime MC, DJ and record producer from Forest Gate, East London. He performs both as a solo artist and as a member of the grime duo Newham Generals. Career D ...

– Be Like Me (Ft. Smurfie Syco) (Bluku Bluku E.P) (2012)

Producer Credits

* Wonder Girls – Like Money (Ft. Akon) (2012) *RoXXXan – Guerilla (Prod. Smurfie Syco) (Mixtape) (2013) *NONAGON – CL + TAEYANG (Prod. Smurfie Syco) dvert(2014)

References

External links

* * * {{DEFAULTSORT:Syco, Smurfie 1991 births Living people British digital artists British male film actors British investors British businesspeople in retailing Alumni of the University of East London British music industry executives A&R people British music video directors 21st-century British musicians Egyptian musicians Naturalised citizens of the United Kingdom British DJs British record producers People from Highgate People from Wood Green Male actors from London People from Tottenham 21st-century British male musicians